{"product_id":"choose-the-single-most-important-decision-before-starting-your-business","title":"Choose: The Single Most Important Decision Before Starting Your Business","description":"\u003cp\u003eWhat type of business should you start?\u003c\/p\u003e\u003cp\u003eFor the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.\u003c\/p\u003e\u003cp\u003eOne of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.\u003c\/p\u003e\u003cp\u003eInstead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?\u003c\/p\u003e\u003cp\u003eThe what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.\u003c\/p\u003e\u003cp\u003eThat is what this book is all about.\u003c\/p\u003e\u003cp\u003eIf you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you.\u003c\/p\u003e\u003cp\u003eYou will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.\u003c\/p\u003e","brand":"Better Than Therapy Booktique LLC","offers":[{"title":"Default Title","offer_id":44474844971061,"sku":"9781401957476","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/7184\/6453\/files\/9781401957476.jpg?v=1746214452","url":"https:\/\/bttbooktique.com\/products\/choose-the-single-most-important-decision-before-starting-your-business","provider":"Better Than Therapy Booktique LLC","version":"1.0","type":"link"}